Jinah Lee
Jinah Lee's work
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Mercedes-Benz That Moment

MERCEDES-BENZ
“THAT MOMENT” CAMPAIGN

How does a car brand showcase its powerful 4-wheel drive capability? Take it to the top of the world. We partnered with Tom Parker on our 4MATIC expedition to the top of the world so the rest of Canada could experience an unforgettable moment: the sun cresting the arctic horizon for the first time after 30 days of darkness.


+ 2018 Google Awards for Best Performing Ad

 

 


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Microsite design

Art director/Designer/Photographer: Jinah Lee