Jinah Lee
Jinah Lee's work
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Mercedes-Benz Painted with Love

MERCEDES-BENZ
”Painted with love”

When Mercedes-Benz asked us to help them make formal introduction to LGBTQ2+ community – one that’s often skeptical of brands exploiting their culture to simply sell more products - we saw an opportunity to make a meaningful connection. We knew homophobic vandalism affects almost all lives in the LGBT community, and this issue deserved more attention than a passing news cycle. So we created a documentary film.

+ 2018 The Webby Awards Honoree

 

Art Director: Jinah Lee