Jinah Lee
Jinah Lee's work
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LE CHÂTEAU Rebrand

LE CHÂTEAU REBRAND

LE CHÂTEAU REBRAND

How to make Le Château become a relevant brand they once were 20 years ago? Show and tell what’s authentic and truly own-able; a deep Montréal heritage. We created every piece to show the beauty of everyday Montréal lifestyle in a bold irreverent way.

TV Spot “Filou”
A Film by LE CHÂTEAU of Montréal

We made a ‘short film’ to showcase Montréal’s beauty, including Le Château, via a story of a dog named Filou searching for something beautiful.

 
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PRINT CAMPAIGN

We ran the first Canada-wide French campaign with real streets and houses of Montréal as a backdrop.

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Art Director/Designer: Jinah Lee