Jinah Lee
Jinah Lee's work
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Mercedes-Benz Hearing is Believing

MERCEDES-BENZ AMG
"HEARING IS BELIEVING”

How do you show the extreme feeling of exhilaration generated by a Mercedes-AMG? Don’t show it at all. This innovative spot designed for 4DX Theatre heightens the viewers’ sense of sound by depriving them of their sense of sight, thereby creating an experience that delivers the thrill of an AMG engine in a truly visceral way. Accompanied with Dolby Atmos 4D surround sound system, burnt tired smell, wind gushing through, seats shaking and tilting to the engine sound, the theatre audiences were left with a lasting impression that AMG truly deserves.

+ 5 Million Views with zero-pay behind

 

*PLEASE PUT YOUR HEADPHONES ON*

+ Making of Video

Creative/Art director: Jinah Lee