Jinah Lee
Jinah Lee's work

ASOS: My Own Stylist

my own stylist

D&AD New Blood asked "What is after Street Style?".
In a world already dominated by social media and enriched by connectivity, why not create a digital platform to not only share style, but to collaborate and solve real every day fashion problems. My answer to the brief landed me a yellow pencil, a trip to London, a front page appearance on many websites, but most importantly, it created a whole new line of jobs at ASOS in real life.

+ D&AD New Blood Yellow Pencil Winner