that moment CAMPAIGN
How does a car brand showcase its powerful 4-wheel drive capability?
Take it to the top of the world. We partnered with Tom Parker on our 4MATIC expedition to the top of the world so the rest of Canada could experience an unforgettable moment: the sun cresting the arctic horizon for the first time after 30 days of darkness.
+ 2018 Google Awards for Best Performing Ad
DOCUMENTARY: "fROM NIGHT TO LIGHT"
Creative Director: Trent Thompson
Art Director: Jinah Lee
Copywriter: Matt Prokaziuk
D.O.P: Christopher Lew
Editor: Matthew Dell
Original Music Score: Imprint Music
VFX: Nice Shoes