Mercedes-Benz amg

hEARING IS BELIEVING

How do you show the extreme feeling of exhilaration generated by a Mercedes-AMG? Don’t show it at all. This innovative spot designed for 4DX Theatre heightens the viewers’ sense of sound by depriving them of their sense of sight, thereby creating an experience that delivers the thrill of an AMG engine in a truly visceral way. Accompanied with Dolby Atmos 4D surround sound system, burnt tired smell, wind gushing through, seats shaking and tilting to the engine sound, the theatre audiences were left with a lasting impression that AMG truly deserves.

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Creative Director: Trent Thompson 
Art Director: Jinah Lee
Copywriter: Matt Prokaziuk
Sound Design: Nylon Studio